Believe it or not there are only 8 weeks left in 2012 and the Christmas season will almost be upon us. At this time of year many people start PLANNING for next year with the intention of improving their results. If you want first quarter successes, I suggest ACTING now!
Over the next few weeks I’m going to review some of the strategies that can help you achieve more sales and profits in 2013. Some strategies may have an immediate impact, but most will take months to generate results.
More Leads: The time it takes to drive more leads will be impacted by the type of marketing technique and your industry. A systematic referral strategy could begin to pay dividends in a week or two. A 3 step contact pattern consisting of direct mail, e-mail and phone could take a month to generate leads. Attending more trade shows could take months to a year. Arranging a strategic alliance with another business or association could take 3 to 6 months to really impact the lead flow. My recommendation is to implement a combination of short, medium and long term lead generation strategies – Have you set your marketing plan for next year yet?
Here are a few other ideas of how you can increase your leads:
• Generate some PR
• Consider improving your direct mail
• Have you reviewed where your website ranks on Google lately?
• Are you communicating with your prospects and demonstrating your expertise on a regular basis?
• What strategic alliances could you develop in the next year?