Customers, Mindset, Productivity

This is why you should never mix business and politics


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Last week’s election result may have come as a surprise to most of the nation. And unsurprisingly there has been the usual fall out from those who didn’t like the outcome.

One business owner however took it one step further, displaying a sign outside his gardening shop :

IMPORTANT NOTICE

image1

Photo from @GroomeElaine

PLEASE COULD ANYONE
WHO VOTED CONSERVATIVE
IDENTIFY THEMSELVES ON
ENTERING MY SHOP AS I
WILL BE HAPPY TO APPLY A
10% ‘TORY TAX’ ON YOUR PLANTS.
I’M SURE, AS SOMEONE WHO
HAS OPTED TO SUPPORT A PARTY
OF ELITIST, SELF-SERVING TYPES,
THAT YOU UNDERSTAND THAT
THIS IS ONE OF THE MANY
‘TOUGH’ DECISIONS THAT I NEED
TO MAKE TO ‘BALANCE THE BOOKS’
UNDER YOUR PREFERRED GOVT.
DON’T BE A SHY TORY!
OH, AND UKIP VOTERS
PLEASE SHOP ELSEWHERE.

Now firstly I have some respect for the shop owner, Matt Woodruff, for being so forthright in standing up for what he believes… However, the potential effect on his business could be massive (and not necessarily in a good way)

Two thirds of the population voted. Of the votes counted, 36.9% was for the Conservatives and 12.6% for UKIP. Now if the third who didn’t vote follow the same percentages, Matt has potentially alienated 50% of his customers by imposing his own political agenda on them.

In a previous blog, I’ve discussed the reasons that customers choose not to continue shopping with us. Overwhelmingly, they leave because they perceive that we don’t care about them. And Matt clearly doesn’t care much about his customers. He certainly doesn’t suggest that those customers who voted the same way as him get a discounted service. In fact there is very little incentive for ANYONE to continue shopping with him. 

According to an article in Metro, Matt has already received a lot of mail about the sign, but he insists  it will be staying, and he already admits it might cost him his business.

In is generally accepted that you should avoid 2 topics when discussing business. Those are Religion and Politics, and Matt’s sign proves why.  Regardless of your persuasion, you need to remember that you serve your customers and in return they will look after you. But they need to know that you care about THEM. Remember the phrase is “customer service”, not “business service.” 

If you want to create loyal customers, who come back and spend with you time and time again, start by always making them feel special, and then begin to introduce ways they can feel part of your business. That way, their loyalty will strengthen, and they will be talking about you to those they meet, creating a ready stream of new customers for you to serve in the same manner.

If you’d like to create a winning customer service strategy which leads to a strategy of getting good quality referrals, then maybe we should talk.

But why should you contact me…?

Simple – you will be better off with me as your Coach than you are without me.

I will expect and encourage you to achieve more than you think possible, you will love me some days and hate me the next. I will take away your excuses and replace them with achievement; and on the way we’ll have more fun than should be allowed in Business…

So, if you think you’re ready – drop me an Email to rogerlamb@actioncoach.com or phone me on 01962 670200.

If you think you’re not – well it makes no difference what you do…

 

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