Back in the 1400s, the uneducated thought the world was flat, and to suggest otherwise would have been heretical. Thankfully, with time and education, we now see a different perspective, and know the truth about the shape of this planet we inhabit.
But the people of the 1400s didn’t know what they didn’t know. They were simply unconsciously incompetent. They hadn’t yet had the opportunity to see the world from a different perspective.
All too frequently in business we forget that we can view things from different perspectives. We become entrenched in our thinking and our actions, seemingly self-paralysed to view things differently.
Early in my career as an accountant I was taught to take the client file from last year and to copy the work done, but with this year’s figures. Doing that reminded me of the story of the young monk who was tasked with copying old documents by hand. The monk notices that he is copying copies, and not working from the original text. So he approaches the head monk and asks to see the original, suggesting that if there were ever an error made, it would be repeated in all the new copies.
Deciding that the young monk has a point, the head monk goes to the cellar where they kept the original, taking with him the copy the young monk has just made so he can check the text. Several hours later when the head monk hasn’t returned, the young monk goes back to the cellar to find the old monk sobbing.
“What’s the matter?” the young monk asks.
And from behind his tears, the monk replies “The word was celebrate…”
Simply copying what you did last year is NOT a sensible strategy to growing a business, if you aren’t achieving the things you wanted when you started the business.
One of my clients was challenged by her friends when she first started coaching. They asked why she wanted coaching when she had been in business for 20 years. Having had a few weeks of coaching, her reply got straight to the point.
“What I’ve realised”, she said “was that I might have been in business for 20 years, but I’ve really only got one year of business experience and I’ve repeated it 20 times, and what I really want is better results.”
It can take courage to begin looking at things differently, but it is really important that you do – Imagine flying high above your business and taking a 30,000ft view of things. You need to be able to step back and objectively look at everything that’s going on. Work out what is working well, and what isn’t. Identify areas where you could improve – after all, you need to continuously improve to keep ahead of your competition.
Thinking a little differently can make a compelling offer. Consider the following image
What a great way to look at an existing offer and encourage customers to come to you. We all need an MOT, and hate the thought that our car might fail. Most testing stations offer a ‘free’ retest if done within 7 days of the original. But Newmans flipped the idea on its head…. Now you only pay if your car passes. So the minor pain of payment when your car fails has been removed.
So what can you do to take a different perspective with your business today?
Want a different perspective?
I’m happy to give your company an MOT, without fee. And I’ll even give you some strategies for growth to help you with any obvious weaknesses we find.
But why should you contact me…?
Simple – I promise you’ll be better off with me as your Coach than you are without me.
I will expect and encourage you to achieve more than you think possible, you will love me some days and hate me the next. I will take away your excuses and replace them with achievement; and on the way we’ll have more fun than should be allowed in Business…
So, if you think you’re ready – drop me an Email…firstname.lastname@example.org
If you think you’re not – well it makes no difference what you do…